KAZO, the brand is under the directorship of Mr. Deepak Aggarwal. Their ambitious expansion plan intends to have stores all over India, mainly high potential areas at National and International levels like Mumbai, Chandigarh, Bangalore, Singapore, Dubai, Malaysia and even Europe in the near future
The main asset of the collection is that it is highly affordable which enables customers an access to the latest designer wear, giving a chance to every woman to feel great in their skin while reflecting their soul.
KAZO, the epitome of
classy, sophisticated fashion introduced its collection made for the diva who
loves to experiment with style at their new store launch, on March 14 in
Bangalore. Crafted from the most sophisticated fabrics and contemporary cuts,
the launch lived up to its expectations of being elegant and entrancing. The
event culminated in a fashion show that displayed the brands latest collection
with flamboyance and flair, in the stylish and chic settings the ambience of a
night club. Curated by Anita Pathania, the show typified her unique creativity
and distinctive touch, truly making it a store opening that made the traffic
come to halt on 100ft. road. The highlight of the evening was the show being projected
on the store front which continued for as long as the fashion party carried on.
In light of the occasion, there was a D.J entertaining the guests, LIVE, in an
intimate setting. Beautiful floral installations across the store levels, made
an enchanting backdrop to a glamorous event.
To reflect the brands
global appeal, international as well as Indian models were a part of the show.
They were seen displaying the stunning Spring-Summer 14 Collection in styles
that reflected hi-life, party wear.
Keeping in tune with their
unique sensibility of “bringing out the diva in you”, KAZO held its exclusive
“Ambassador girl” campaign, an initiative taken by the brand, inviting girls
from all around India to take part in the most talked about online campaign. Three
lucky girls were then given a once in a lifetime opportunity, to become a brand
ambassador for KAZO. As an ambassadress these girls were given a chance to get
a complete makeover, go for all the upcoming events and avail of special spa
treatments and discount vouchers. The highlight of this campaign was that the
girls were given the chance to walk the ramp for the very same fashion show.
At the launch, Mr. Deepak
Aggarwal, M.D. of KAZO said “The KAZO collections are very much at par with the
European runways, so a lot of that reflects in the ‘new patterns’ and
‘embellishments’ that have been used. As a young and an international brand,
KAZO has already made its presence felt by establishing 21 stores in major
fashion hubs and cities in India” He went on to add, “Kazo was born because
there was no Indian brand that was doing something novel and our efforts will
be dedicated towards continuing to exhilarate our customers with breathtaking
and innovative offerings.”
At the show, the
brand displayed its Spring-Summer’14 collection that offered an array of
interesting new motifs, reflecting upon the “free spirit” ethos of the company.
The collection opened with a myriad of colours like Poppy Red, Limeade,
Flamingo Pink, Dazzling Blue, Blazing Yellow, Green Ash and Neon Pink. The
styles were sophisticated, classic and glamorous with a tribute to contemporary
trends.
As ever, KAZO offered an
array of luxurious fabrics and textures like Basket Weave, Heavy Moss Crepe,
Kamas Georgette, Butter Georgette, Chiffon, Poly Net, Floral Net etc. in a
selection of cool shades to create a versatile wardrobe.
It was a night of glamour
and fashion and the grand event was a true testament to the fact that KAZO
believes in making a constant endeavor to improve and use new and innovative
fabrics for higher customer satisfaction.
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